Team
AdMediary is an online performance marketing company that specializes in lead generation via the internet and phone for all major industry verticals. The company has offices in Valencia and Beverly Hills, California, as well as New York City.
Peter Klein President & Founder
Peter
Klein is the President & COO of AdMediary, as well as a co-founder. He has
20 years of online and offline marketing experience and is a widely published
industry thought leader. Most recently he was the SVP of Media for MediaWhiz,
where he was responsible for the creation and growth of several performance
marketing divisions, including the consistently top 5 ranked Blue Book affiliate
network, MonetizeIt. Prior to joining MediaWhiz, Peter held both traditional and
online marketing positions at companies such as Cablevision, Barnes & Noble,
and Publishers Clearing House. Peter holds a BS in Business Management and
Marketing from Cornell University. When he is not generating leads or speaking
at conferences, Peter likes to spend time with his two daughters.
Art Welch CTO & Founder
Art
Welch is the CTO and a co-founder of AdMediary. He specializes in financial
services and email marketing, and as such, has been the CTO of multiple
successful online marketing companies for the last 15 years including ROI
Analysis, MediaTrust, Rocket Power Media, and Vendare. Prior to the performance
marketing world, Art managed teams at blue chip companies such as Symantec and
Hewlett Packard. When he is not driving leads, Art enjoys rock crawling and
other off-road sports.
Adam Trentacoste SVP, Media & Client Services
Adam
Trentacoste has been immersed in online marketing since 2004 when he began his
career at a contextual advertising company. As Senior Vice President of Media
and Client Services, Adam leads the development and growth of the AdMediary
Performance Marketplace and media divisions. He also plays an integral role in
building custom acquisition programs for AdMediary’s strategic clients. Adam
most recently served as Senior Director of Affiliate Marketing at Affinion
Group, a leading global provider of comprehensive marketing services and loyalty
programs, where he grew the affiliate division almost 300% in just under 8
months. Adam holds a B.F.A. in Computer Graphics from Syracuse University. When
he is not building online acquisition programs, Adam enjoys snowboarding and
playing beach volleyball.
Kristin Mattern Operations Manager
Kristin
Mattern is the Operations Manager at AdMediary. She works with
clients, affiliates and the internal team to ensure that offers go live in
a timely manner, run smoothly afterwards, and receive proper reporting.
Kristin has experience in the digital media industry from working in
marketing and editorial at CupidsPulse.com, as well as numerous years of
social media marketing experience. She earned her MA in English Literature
from Hofstra University. When she takes the time to put her laptop down,
she loves to hang out and play video games with her boyfriend Frank and
their sphinx cat Finn, who likes to think he can join in the games.
Bella Popa Marketing Manager
Bella
Popa is the Manager of Social Media at AdMediary. She has 4 years of online
marketing experience in affiliate marketing and social media, most recently with
companies such as bluTonic and ClickXchange. Bella holds a BS in acting from
Santa Monica College. When not keeping the world informed on clients and events
via social media, Bella enjoys long walks on Santa Monica Pier.